Current practices

JPH Presentation

Group corporate video prezi (Apple)

Prezi on Corporate Video

Corporate Companies

Curveball media - Norwich NR2 4SX They are an award winning production comapny, specializing in corporate video and animation. 9 workers listed on their website. Have attracted over 18,000,000 views for customers. Nik Coleman productions - produced over 250 corporate videos Norwich, Norfolk NR16 1JD

3MW Feedback

Some very good work here Josh - detailed written work and an effective documentary. Well done - something to really build on for next year. One bit of advice for next year - make sure all your filming and editing work is as detailed as your written work.

You have comprehensively explained issues relating to factual television programmes with elucidated examples and consistently using subject terminology correctly.

You have explained codes and conventions of factual television programmes with reference to detailed illustrative examples and with generally correct use of subject terminology.

You were able to plan and research a factual programme for television to a quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations.

You have produced a factual programme for television competently showing some imagination and with only occasional assistance.

The nature and purpose of research in the creative media industry

Powerlifting Documentary

Talent Release

Location Release

Location Recce and photos

An introduction to the news

3MW: Proposal

Powerlifting Risk Assessment

Powerlifting - Production Schedule

Powerlifting - Questionnaire

Powerlifting - Initial Ideas

TV adverts - final feedback

Josh, some very good work produced here and within your group, you have created an effective re-branding adverting concept and a well-produced TV advert.

In regards to unit 2: Communication Skills for Creative Media Production (pitch and presentation):
You were able to use appropriate techniques to extract information from written sources with some precision and presented a structured and detailed media production report which conveys information and explains conclusions with clarity.
Your pitch was interesting and I thought that you conveyed the information about your re-branding idea and employed forms of address in your pitch to communicate ideas effectively. The pitch was visually good and you deployed and managed technology to pitch a media production proposal effectively and with some imagination.
You made effective changes to your work with frequent beneficial effects.

In regards to unit 30: Advertisement Production for Television:
Within your TV advert analysis, you were able to explain structures and techniques of TV advertisements with reference to detailed examples and with generally correct use of subject terminology.
Working within your group, you were able originate and develop an idea for a TV advertisement showing some imagination and with only occasional assistance. The advert demonstrated a good understanding of conventions in TV adverts and it was clear that you were able to produce a TV advertisement to a good standard showing some imagination and with only occasional assistance.
Your evaluation was also detailed and you explained your own TV advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.

Documentary mini task

I believe that a documentary is a film or programme based on a factual subject with exact proof of the knowledge in documents and just official proof. I would define a documentary as a film that is made to educate or make you think using genuine knowledge and proof to do so, preferably with an objective stand point however I know most documentaries do not do this.

Expository Documentary Style
An expository documentary is a film using a voice over to tell the audience exactly what they are seeing and what it means. Usually the voice over will accompany shots and images to show what they are on about and it is generally a form used for objective documentaries. This is a lot like most David Attenborough or wildlife documentaries such as Life. This documentary is about the many animals on our planet.

Observational Style
This style is used to present 'a slice of life' it does not use voice overs or anything it just shows what the camera sees with no intervention form the film maker the maker is not seen or heard by the audience. This style is non obtrusive and does not try to cause a judgement. A documentary I have seen like this is Tiger: Spy in the Jungle, in this documentary you follow tiger cubs growing up
.





Interactive Style
This is almost done in an interview style where the film makers presence is clear and you see them interact with the subject matter. You can see much easier that they have edited the film to show a specific idea. I have watched a documentary like this by Louis Theroux called UFO's which specifically follows a man named Thor Templar who believes he has killed more than 20 aliens himself.






Reflexive Style
This uses shots of everyday uncontrusive life to create when edited the documentary with the message desired, it effectively uses the initially shots of everyday life as building blocks. You are meant to be interested in both the content and the way the content is filmed. This is a lot like Ross Kemp in Afghanistan where you are interested in the content and the way it has been filmed due to its location.






Performative Style
This style uses re-enactment and exaggeration to present life how the film maker wants. The emphasis is put on presentation rather than content as it aims to project the subject matter in a stylised view. This is like super size me which follows a man who decides to go on a McDonald's diet. It will do re takes to represent the food and other items in certain ways along with his health side effects. It will also dramatise certain aspects like health problems. This is to give a more impacting effect.


Conclusion
In my own opinion I believe that documentaries should be factual and no really have a true bias other than to show results and educate. I feel that with an overly large amount of editing you can easily bend the truth and that this is can be wrong and cause false impressions.

Research - Power Unlimited

This is a documentary made to show the origins and history of power lifting and what it has been and what it has become.

Research 3

Brian Shaw strongest man and what he does for example train and eat

Research 2

This is a video on what it takes in all aspects food, mentality and sacrifices to be a powerlifter

Research

This is a video following a power lifter and what a day in his life does and what he has to eat to maintain his body.

3 minute wonder review

The King of Laughter:
I really enjoyed the style of the documentary, it focused heavily on the joy in their faces and the way they laugh to have fun. It was about how the town of Walsall was supposedly the unhappiest place in Britain but Belachew Girma believed that he could change that make it a better place. The man truly believed that laughter was a very important part of life and wanted to show people its free to enjoy. However, I didn't really like how fast they cut away to other things and rushed through certain shots I would rather they just slightly longer and could be appreciated more.

Karl Pilkington Health:
I believed his idea was in the right place and that initially this was to be about health and fitness, however he soon went on to almost be prejudice although he claims not to be towards homosexuals and clearly believes that there is more gyms around because he has a already fully produced stereotypical idea about what homosexuals look like and want to do. He believes that they are the ones that want to look fit and healthy almost insinuating in my opinion that if you want to as well you are probably a homosexual. He later goes on to say a tortoise lives for 250 years without doing exercise which is a fine and fair fact however a person and a tortoise are in no way similar or have the same requirements. I did enjoy the personal feel to the documentary as there was nothing more than just his own opinion and voice.

The wall - 3 minute wonder - Pure Evil
This is a documentary about a man, who is what I assume to be a professional street artist painting a unicorn with a rocket for a horn with a rainbow in the background. He says that he hates most people especially the establishment and sees this as his own way of getting back at them. He says that people used to paint over his work and then he would go and re-paint it. As much as I do not agree with street art unless it is in a hidden or reclusive area he does say he now considers where it is he paints and that he knows there are some places you probably shouldn't do it. I liked that it was a very simple and easy to follow documentary and that you could easily see. hear and understand what it was he was trying to do and get across.

King of Laughter - 3 Minute Wonder - Channel 4

Karl Pilkington - 3 Minute Wonder - Holidays

Karl Pilkington - 3 Minute Wonder - HolidaysKarl Pilkington - 3 Minute Wonder - HolidaysKarl Pilkington - 3 Minute Wonder - Holidays

The Wall - 3 Minute Wonder - Pure Evil

Location release

Storyboard

Talent release

Evaluation

Section 1. The brief

I was set the task of re-branding a Unilever product. Unilever is a British-Dutch national company that has owns over 400 brands. It primarily focuses on home goods, personal care, food and refreshments. It has brands such as Lynx, Pot Noodle, Magnum and many more. The brief is shown below:

“Unilever’s corporate vision – helping people to look good, feel good and get more out of life – shows how clearly the business understands the 21st century consumers and their lives. But the spirit of this mission needs to reach out to more potential customers. Therefore Unilever is inviting advertising agencies to participate in this exciting opportunity to carry our message out to new customers. The successful agency will be contacted to produce designs and create advertising materials for repositioning or extending a number of our products in the market place.”

As a group we decided to re-brand Pot Noodle, this was a brand we were all familiar with and had all tried before. We felt we were the current target audience and so that re-branding it would be easier by just simply going against what would mainly target/appeal to us.

The current target audience for Pot Noodle is students, primarily between the ages of 14 – 25, this as a demographic allows Pot Noodle to target all types of students from High School through to the last years of university students. We decided to keep the whole idea of Pot Noodles being quick and easy but we decided to have a target audience of office workers from all ages. This was what we felt a very large demographic and made it easier to generalise the advert.

Section 2. The finished product and feedback

I collected feedback on our finished product by using a questionnaire to ask a series of questions. The questions where things such as “Would you consider purchasing the product after seeing this advert
?” and “Is there anything you dislike about the advert?” I felt this would get me a wide range of points and feedback.

I believe we have delivered the correct message to our target audience by using our advert to clearly state that we have designed this advert to point out the speed and readiness of Pot Noodle. This was the main target we set out to perceive in our advert as we felt this was a very large reason of the products success and what it would need to be successful to the target audience. I believe that this advert will convey this message and deliver the correct impact to the target audience.

I believe we used a correct setting for our advertisement as the typical office person will work in an office and have a simple set up inside their office; such as a desk, computer and side table. I feel that we used the mise-en-scene well by creating an office and conveying that well in our advert. We did this by using things such as computers, stationary equipment, stacks of paper and a desk with a typical ‘office’ chair. The editing we used was simple and very basic, however I believe this worked out in our favour as it meant that the advert was very simple to follow and it almost went with what we were trying to convey too which is simplicity. We used a royalty free piece of music for background sound, this was to avoid copyright trouble and it gave a nice ‘jingle’ to our advert.

I believe that we successfully created an advert of which sells itself to the target audience and creates a selling point of its easy making and simple appeal. I feel we sent the right message to our audience and that we did successfully target the audience we wanted.

We used the persuasion technique of not quite accurately showing how quick the making of a Pot Noodle is, we made it look much faster and easier than it is. In our own advert we showed it as if it would be ready almost instantly. Where as in honesty it would actually be ready after around 4-5 minutes. I feel we needed to use this technique however to truly get across the selling point of Pot Noodles; which is its speed.

I wanted to truly get across just how fast Pot Noodles can be made and how easily you can eat one. I showed this by getting the advert to seem as if the Pot Noodle was ready in seconds rather than minutes and that it could all be done inside your own office. We done this by using a kettle inside an office so that we did not need to even change room for the food to be made. I felt that this would allow the target audience to imagine the scenario inside their own office and begin to wonder how good this would be. I feel we successfully conveyed and produced this message as well and get the target audience to understand how this situation could be real.

Overall I believe that the advert we created fit the purpose of our brief and task. I believe we created an advert that was re-branded from the original idea and that we successfully introduced a new target audience.  However I do not believe that the advert was up to a professional standard and believe we could have produced a much greater advert would we be given more time to create it.

Section 3. Personal reflection

I believe that we have created an advert that was close to our original intentions.  However I feel that some issues did come up and some compromises had to be made, such as the office we were to film in. I wanted to use a real genuine office building and have a more ‘classic’ office, however we did not get the time or permission to be able to do so. As a result of this we ended up using a teacher’s office inside the college building that would still work. We also could not find a more age appropriate actor as the teachers were all busy and so could not spare the time to play a part in our advert, as a result I had to be the main lead and this caused our advert damage due to not using the correct lead this would have not influenced our target audience as much as I would have liked.

I believe that I could have done a much better job with the advert, especially when acting. Although I cannot say that better acting should have been expected of me, as I do not do any kind of acting or even drama at all. I simply wish it had come out better. I also wish that the quality of the video would have been of more professional standard and that it would have created a bit more of a personal feeling in it. If I was to undertake this task again I would first off get rid of one of my partners as they did next to nothing in the task whereas me and the other did almost all of it. I would possibly have changed the brand/product we redesigned too, as the Pot Noodle did not have a huge range of ideas we could come up with. I believe that I did what was expected of me and what I should have done in the project, however I did make many mistakes along the way with camera work and editing issues. Other than that I believe that I did what was necessary and required for the completion of this task.

Production Schedule

Monday 14^th March

This day will be used to make sure we have the correct office, along with the right props and script. We will begin filming and start to figure out the tone we wish our production to have. Hopefully be able to film almost all of our scenes and begin to re-film areas that could be improved upon.

Wednesday 16^th March

We will carry on directing and creating our production and re-filming selected areas to be touched upon, we will finish off the filming and have a full set of many more scenes than we need.

Friday 18^th March

This day will be used to access a computer and ensure that we have all the pieces we need filmed, well done and that there is no scene to be re-shot. If there is a need to re-shoot we will use this time to do that and begin to upload our different pieces to the computer ready for editing.

Questionnaire

Questionnaire

Do you understand the narrative of the advert?

A)     Yes                 B) No

Do you believe the advert will appeal to its target audience?

A)     Yes                 B) No

After seeing this advert would you consider purchasing the product?

A)     Yes                 B) No

Is there anything you dislike about the advert?

A)     Yes                 B) No

Is there anything you would change in the advert?

A)     Yes                  B) No

Questionnaire Results

Pot Noodle Advert

Shot list

RIsk assessment

Questionnaire

Prop and costume list

Location Recce

Magnum

TV Advert Analysis

Re-branding Magnum

DepicT! Assignment 1 - Final Feedback

Improvement to the work is clearly evident (especially in the storyboards and pre-production paperwork) and Distinction grade awarded. Well done.

Unilever

Unilever is a product based company that supplies a large number of brands to the world. Over 150 million times a day someone purchases a Unilever product, they are one of the worlds leading successful consumer goods companies. It is the world's third largest consumer and owns over 400 hundred brands but focuses on 14.

Unilever mainly supplies home goods primarily foods and home and personal care items. They own food companies such as Ben and Jerry's, Flora, Knorr and Walls, all helping them to become one of the biggest food companies around.
The home and personal care items owned are things like Cif, Persil, Comfort, Lynx and Dove.

Unilever is divided into four main sections, Food, refreshment, personal care and home care.

Story Board

Pre-production techniques in the creative media industry